Joanne Sparkes

Expedio is owned by Joanne Sparkes, formerly a medical physicist and manager of a radiation protection service within the NHS. She loves designing bespoke spreadsheets and dashboards for the analysis and presentation of data and is a Microsoft Office Specialist in Excel, attaining 100% in the examination. There’s not much she can’t do with it. Recently she was also a semi-finalist in Microsoft’s Excel Champ International. 

Business owner, data obsessed, physicist, helping businesses understand their numbers, use tools that bring joy and achieve game-changing results.



Huw Sparkes

Huw is a non-executive Director at Expedio, his major role being as an Investment Executive at one of the Midlands' most active venture funds. He supports SMEs with advice, connections and a network of over 100 portfolio companies.

At Expedio Huw is involved in product development, particularly in financial modelling. He's been involved with the business since a very young age and of course knows his way around spreadsheets. He's also responsible for the highest achieving Facebook advertising and email marketing campaigns that we've ever run.

Investor, economist, musician, helping businesses be ready for growth.



We believe that...

You don't always need the latest fancy app.
Much of the power you need, to know the facts about your business or to streamline your productivity, is in the software you probably already own and know how to use.

Launched in 2002 as a Virtual Assistance Company, one of the first in the UK, we provided remote bookkeeping, admin and online tech services from our office in Llangrove.

expedio is based in herefordshire

As clients discovered Jo's scientific background and numeric abilities, her data skills came more and more to the fore until it soon became the sole focus of the business.

Over the years, in assisting more than 200 small businesses, Jo's used most of the online business tools (websites, CRM, email marketing, social media etc) on the market and knows exactly what you want to achieve and measure from your online sales funnels. Let us help you connect and automate your business processes and provide insights into how you can improve them.

jonty pearce, director, Call centre helper

“Jo makes Excel look less like a spreadsheet (with grids and tables) and more like a high-end presentation.”

Helen Sanders, Managing Director, Wingrove Tailored

“LOVE LOVE LOVE! Boy, you’re good. The spreadsheet looks and feels far nicer. Awesome!”

Stuart Morrison, Director, Mister Metric

“Thanks for the dashboard. Your work looks amaze-balls.”

Paul Stephenson, Finance Director, Results International Ltd

“I am very pleased with the spreadsheets as they’ve worked a treat and wow’d my clients.”

Kind Words

"Action is the foundational key to all success"

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